of our farmers, ranchers Elevating the story
Farm Bureau’s marketing, communications and publications teams chronicled contributions of California farmers and ranchers and helped generate attention to critical issues affecting America’s most productive agricultural sector.
Communications staff fielded more than 125 media inquiries from more than 60 news organizations . In addition, the marketing and communications team distributed 34 news releases and uploaded 1,895 social media posts to 52,594 followers on California Farm Bureau and California Bountiful channels. Farm Bureau media products won 4 top awards in a national competition sponsored by the American Farm Bureau Federation, bringing home prizes for best newspaper for Ag Alert , best magazine for California Bountiful , best video news story for California Bountiful TV and best website for Farm Bureau’s marketing and communications team. Our Ag Alert newspaper published 46 issues , including 980 pages , 728 articles and 651 photographs . The six issues of California Bountiful magazine featured 92 stories for our non-farm readers and 31 recipes using California
farm products. Additionally, the Farm Bureau logo was included on 24 of the stories to designate Farm Bureau members. The marketing and sales teams joined to enhance exposure for the magazine and the TV show at the Capitol Mall Farmers Market in Sacramento, distributing free magazines and presenting 2 raffle winners with California Bountiful subscriptions. An estimated 2.5 million viewers turned in for episodes of the California Bountiful television program, which was broadcast in 14 “over the air” media outlets in California and nationally via RFD TV. California Bountiful TV produced 20 brand-new episodes , featuring 108 new segments , totaling 486 minutes of content . The California Farm Bureau website drew 279,649 page views . The Ag Alert website had 161,908 page views and the California Bountiful site had 106,866 page views . Combined, our websites totaled 548,423 views .
20 new episodes of California Bountiful TV 92
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279,649 page views on the California Farm Bureau website
stories in California Bountiful 728 articles published in Ag Alert
2600 River Plaza Drive | Sacramento, CA 95833 | 916.561.5500 | www.cfbf.com
Front cover photo courtesy of Hollandia Dairy
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