From the editors
The power of
VOLUME 43 • ISSUE 4
Karen Olson Director, Marketing/Communications Division Dave Kranz Director, Publications & Media Relations
Barbara Arciero Managing Editor
We recently read a piece by the president of the American Farm Bureau titled “The power of positivity” and thought, yes, that’s exactly the message we’d like to share here in welcoming you to this issue of California Bountiful magazine. Our intent is not to downplay the calamity of the COVID-19 pandemic. It’s simply toensurewe take time to focus on thepositives as well—and there are plenty. Just thumb through our story called “Reaching out,” which offers a snapshot of the ways Californians have helped one another cope with the crisis. Through creative problem solving, people in all parts of the state are harnessing the power of positivity to regain some of what’s been lost. The American Farm Bureau president also pointed out in his piece that farmers and ranchers are naturally positive people. We can attest to that—and we hope the stories here provide compelling examples of how the work they do impacts our lives in positive ways. Do you count the days until your favorite summertime fruit appears in the market? Have you dreamed of exploring the wilderness astride a horse? Known where the grapes were grown just by sampling a wine? Ever heard of yangmei? Maybe your answers are “yes” or “no” or a few of each. Nomatter: This issue
Kevin Hecteman, Ching Lee, Christine Souza, Tracy Sellers,
Megan Alpers-Raschefsky, Jolaine Collins, Pat Rubin Writers Lori Eanes, Richard Green, Alex Horvath
Photographers Karin Bakotich Design Services Manager
Jessica Cook Paula Erath Graphic Artists Margaret Rodriguez Darla Quidachay Production Chris Tedesco Manager, Business Development Robert Foiles Advertising Sales
Subscribe: California Bountiful is available to associate members of county FarmBureaus in California and by subscription. Please call or visit our website for more information.
of California Bountiful delves into those topics and more with the hope of offering you insight into the agricultural treasures of the Golden State. We’re positive of that.
Contact us: California Bountiful, 2600 River Plaza Drive,
Sacramento, CA 95833 800-698-FARM (3276)
info@californiabountiful.com www.californiabountiful.com
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@cabountiful
California Bountiful ® (ISSN 0194-5165) is published bimonthly by the California Farm Bureau Federation, 2600 River Plaza Drive, Sacramento, CA 95833 (telephone: 916-561‑5552). Non-profit periodicals postage paid at Sacramento, California. POSTMASTER: Send address changes to California Bountiful, 2600 River Plaza Drive, Sacramento, CA 95833. The California Farm Bureau Federation does not assume responsibility for statements by advertisers or for products advertised in California Bountiful, nor does the Federation assume responsibility for statements or expressions of opinion other than in editorials or in articles showing authorship by an officer, director or employee of the California Farm Bureau Federation or its affiliates.
4
July/August 2020
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