Ice Cream rethought
Former addict’s creation contributes to good health and his favorite causes
Story by Linda DuBois • Ice cream photos by Fred Greaves Farm photos courtesy of Hollandia Dairy
Meghan Hanson of El Dorado Hills, a professional nutrition and weight-loss coach, is careful about what she and her family eat. So, when they want dessert or just have a hankering for something sweet, she tries to choose treats that aren’t loaded with added sugar. During the summertime, her favorite go-to is ReThink Ice Cream. She likes that it has less than half the sugar of most ice cream brands as well as added collagen, fiber and protein. She keeps a carton in the freezer most of the time. “It honestly tastes like a traditional ice cream. You wouldn’t think it’s a healthier food item,” she says. “I have 6-year-old triplets and they love it. It’s nice to have something that they enjoy and that I feel good giving to them.” Hanson likes several of the brand’s seven flavors (cardamom pistachio, coffee hazelnut, black cherry vanilla, chocolate majesty, lemon poppy seed, mint with chocolate flakes and vanilla supreme) but has a clear favorite. “I buy the coffee hazelnut on repeat,” she says. Pursuit of health When former restaurant operator George Haymaker founded ReThink Ice Cream in Napa in 2018, he was on his own journey toward health. He was sober following years of battling alcohol and pain-pill addiction but craved the sugar he once found in alcohol. So, he had turned to ice cream—a lot of it. “I soon realized that I was just transferring addictions from one thing to the next and I was feeling and showing the effects of all the sugar and calories,” he says. “I knew that to find total health of mind, body and spirit, I needed to eat better.” Yet, he wasn’t ready to give up the comfort and pleasure he derived from a delicious bowl of ice cream. Instead, he searched store shelves for a lower-calorie version, only
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July/August 2023
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