Ag Alert July 17, 2024

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our farms and our ag community.” “We need to explore every way we can to get the word out with all the good things that we’re doing,” Sack said, noting the podcast has already been listened to nearly 2,500 times, according to analytics he has viewed. Airola said he appreciates the “no fluff” approach Sack takes with the podcast. “It’s concise; it’s informative; it’s substantive,” he said. Plus, “Gary has the perfect voice for radio. Not only is the podcast interest- ing, but it’s easy to listen to.” Future episodes may include coverage of the Kings County Farm Bureau’s fight against state intervention on groundwater pumping and on damage caused by grass- hoppers to field crops, Sack said. The podcast can be found by search- ing “Voice of California Agriculture” on Apple Podcasts, Spotify and oth- er podcast platforms or by visiting www.cfbf.com/podcast. New episodes are released on Thursdays. (Caleb Hampton is an assistant editor of Ag Alert. He may be contacted at champton@cfbf.com.) New CEO named to lead pistachio grower nonprofit American Pistachio Growers, a nonprof- it trade association promoting American- grown pistachios worldwide, has hired sports-marketing leader Zachary Fraser as its new president and CEO. Fraser joins APG after four years with LEARFIELD, a media and technology company where he managed intercol- legiate athletics media rights, broadcast platforms and sponsorship sales. Fraser was also founding general manager and managing partner at Pacific Baseball Ventures, an investment group that owns and operates summer collegiate baseball teams. During his career, Fraser gained an appreciation for agricultural marketing initiatives and brings experience in non- profit operations.

spends most of his time on the go, which can make it difficult to keep up with the lat- est developments he needs to know about as a YF&R State Committee member. “I’m putting in really long days, as we all are in farming, so I don’t always have time to sit down and read every email I get or read everything in Ag Alert,” he said. “The podcast is really nice because in my com- mute or when I’m at the ranch working, I can get caught up.” He said he was especially interested in Sack’s interview with Alvarado-Gil, who represents Airola’s home district in the state Senate. In the interview, featured in the June 13 episode, Alvarado-Gil spoke about legis- lation she has authored this year to help

farmers and rural communities. Senate Bill 945, which is sponsored by the Farm Bureau and has passed in the state Senate, would require state agencies to maintain a data platform tracking the impact of wildfire smoke on public health. “We’re very happy to be able to take some of the ideas that your members across the state identify as high-need, and this was at the top of the list,” Alvarado-Gil said on the podcast. The proposed law would implement a public health data gathering process “so that we can use that data to inform every- thing from resources to rural communi- ties to helping us to balance the insurance market,” Alvarado-Gil said. “This is going to help protect the lives of the families in

but it’s less bad because we’ve got some amendments in it, or maybe we’re able to stop bills altogether,” Sack said. Trevor Airola, who runs a beef cow-calf operation in Calaveras County, said he lis- tens to the “Voice of California Agriculture” while he’s on the ranch or commuting to and from his nonfarm job as an arborist for a utility company. “I can listen to the podcast and get an in-depth analysis of the important issues,” said Airola, who serves on the California Farm Bureau Young Farmers & Ranchers State Commitee. “It’s my weekly check-in of what’s going on.” Like many farmers and ranchers, Airola

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4 Ag Alert July 17, 2024

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