From the editors
VOLUME 44 • ISSUE 5
Melanie Duval Chief Marketing Officer Peter Hecht Chief Editor of Publications
Barbara Arciero Managing Editor Linda DuBois Assistant Editor
Kevin Hecteman, Ching Lee, Christine Souza, Tracy Sellers, Matt Craggs, Judy Farah, Cyndee Fontana-Ott, Pat Rubin, Shannon Springmeyer Writers
Rob Andrew, Christian Parley, Tomas Ovalle, Frank Rebelo
Growing great ideas
Photographers Karin Bakotich Design Services Manager
Jessica Cook Paula Erath Graphic Artists
Brock Tessandori Advertising Sales Chris Tedesco Manager, Business Development
Farming and ranching require creative people who can be nimble and innovative when opportunity presents itself. In this issue of California Bountiful , we share stories of several farmers who saw potential in ideas and ran with them, growing their sparks of imagination into successful enterprises. Food beautifully presented on a plate can transform a simple meal into an artistic experience. Learn how a farmer behind bursts of culinary color turned his nursery of vegetable seedlings into the nation’s largest producer of edible f lowers and microgreens. David Sasuga’s business idea blossomed after a chef visited his nursery and requested tiny basil seedlings to garnish plates. Jill Spruance wanted something to fill her empty land and empty-nest years. So, she bought a few dairy goats. Ending up with too much milk to drink, she used the excess to make soap that gave her and her family smooth skin—and the impetus for a new business. Always on the lookout for something new and unusual to catch the eye of shoppers, farmer Doug Phillips began growing red kiwifruit. The variety has trouble thriving in the Central Valley heat, but he’s found some creative solutions. Former restaurateurs Jensen and Grace Lorenzen combined a timely high-demand service with a legendary piece of California history. The couple’s quest for quality meats for their family ended up with a partnership with Hearst Ranch to offer home deliveries. Even the creativity of kids is showcased in this issue. Read about young writers and theirwinningentries in theCaliforniaFoundation forAgriculture in the Classroom’s annual “Imagine this…” StoryWriting Contest. We hope you find inspiration in the following pages—along with ideas for newways you can enjoy the bounty that is California agriculture.
Contact us: California Bountiful, 2600 River Plaza Drive, Sacramento, CA 95833 916-561-5552 cbmagazine@californiabountiful.com californiabountiful.com in California and by subscription. To subscribe, call 916-561-5552 or go to californiabountiful.com/subscribe. Subscribe: California Bountiful is available to associate members of county FarmBureaus
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California Bountiful ® (ISSN 0194-5165) is published bimonthly by the California Farm Bureau Federation, 2600 River Plaza Drive, Sacramento, CA 95833 (telephone: 916-561‑5552). Non-profit periodicals postage paid at Sacramento, California. POSTMASTER: Send address changes to California Bountiful, 2600 River Plaza Drive, Sacramento, CA 95833. The California Farm Bureau Federation does not assume responsibility for statements by advertisers or for products advertised in California Bountiful, nor does the Federation assume responsibility for statements or expressions of opinion other than in editorials or in articles showing authorship by an officer, director or employee of the California Farm Bureau Federation or its affiliates.
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September/October 2021
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