Raised castle by the
Story by Christine Souza Ranch photos courtesy of Hearst Corp. • Larder Meat Co. photos by Jennifer Olson Partnership brings Hearst legacy and grass-fed beef directly to doorsteps
After leaving the restaurant business about seven years ago, Jensen and Grace Lorenzen of San Luis Obispo said they realized that finding local, high-quality and responsibly raised meat options for their small family was not very easy or practical. “My wife and I recognized that there was a need and we needed to figure out how we could distribute these quality products to the home consumer,” said Jensen Lorenzen, who with his wife formed the Larder Meat Co., a subscription-based meat supply service that distributes locally sourced, sustainable beef, chicken, pork and seafood directly to customers across the West. “Our business is about sustainability and being able to support local growers, and practicality for the home consumer.” With many people at home and restaurants closed in 2020 during the COVID-19 pandemic, Lorenzen said demand for home delivery of quality meat was “off the charts,” adding, “Literally overnight, everybody understood the concept of ordering meat online.”
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September/October 2021
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