From the editors
VOLUME 44 • ISSUE 2
Karen Olson D , M /C D Dave Kranz D , P M R
Bringing their stories to light Welcome to the latest issue of California Bountiful magazine. Maybe you noticed something different this time around: We have a new logo! And, as with any logo, there’s a story behind it. Did you know California Bountiful is published by the California Farm Bureau? We’re a 102-year-old grassroots organization whose key purpose is to secure the future of family farmers and ranchers and the bounty they provide every day. It’s our hope that the logo demonstrates the relationship between this magazine and the organization that creates it for you. California Farm Bureau is made up of 53 county Farm Bureaus, together representing the people whose hard work and passion have made California the No. 1 agricultural state since the late 1940s. Farmers and ranchers here likely contribute to most meals eaten in the U.S., bringing to the table more than a third of the nation’s domestically grown vegetables and two-thirds of its nuts and fruits— not to mention a wide variety of meats, cheeses and other dairy foods, f lowers, forest products and more. We redesigned our logo to represent all California Farm Bureau and its members have to offer by incorporating a barn and imagery that evokes crop rows and water. Importantly, the light in the barn is on. In California, where there’s always something being harvested, there’s always a light on in a barn. When you subscribe to California Bountiful , you’re helping keep the light on by supporting the people who make California bountiful. We thank you.
Barbara Arciero M E Judy Farah A E
Kevin Hecteman, Ching Lee, Christine Souza, Tracy Sellers, Jolaine Collins, Pat Rubin W Manny Crisostomo, Lori Fusaro, Steve German, Fred Greaves, Paul Kirchner, Christian Parley
P Karin Bakotich D S M
Jessica Cook Paula Erath G A Margaret Rodriguez Darla Quidachay P Chris Tedesco M, B D
Subscribe: California Bountiful is available to
Contact us: California Bountiful, 2600 River Plaza Drive, Sacramento, CA 95833 916-561-5552 cbmagazine@californiabountiful.com californiabountiful.com associate members of county FarmBureaus in California and by subscription. To subscribe, call 916-561-5552 or go to californiabountiful. com/subscribe.
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California Bountiful ® (ISSN 0194-5165) is published bimonthly by the California Farm Bureau Federation, 2600 River Plaza Drive, Sacramento, CA 95833 (telephone: 916-561-5552). Non-pro t periodicals postage paid at Sacramento, California. POSTMASTER: Send address changes to California Bountiful, 2600 River Plaza Drive, Sacramento, CA 95833. e California Farm Bureau Federation does not assume responsibility for statements by advertisers or for products advertised in California Bountiful, nor does the Federation assume responsibility for statements or expressions of opinion other than in editorials or in articles showing authorship by an o cer, director or employee of the California Farm Bureau Federation or its a liates.
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March/April 2021
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